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New Balance is proud to announce an innovative construction of the Sonic 574 for men and the Sonic 410 for women. Check out information about the shoe as well as the new technology

Used for technical clothing, tents and industrial fabrics, sonic welding is an environmentally friendly alternate to sewing or gluing. The process of heat and pressure application to the seams of pattern pieces fuses the shoe together cutting out waste and crafting the sonic welded shoe to be airtight and watertight. The Sonic 574 and 410 take the iconic classics into a futuristic and modern realm with the new application of sonic welding.

New Balance is proud to be the first brand to utilize this sonic technology on athletic footwear.

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